Omusubiyasan is a San-X character which came out in February of 2004. It's not a very popular character and is part of "Friendly Mix." Omusubiyasan literally means "Onigiri Store Person." An onigiri is a Japanese rice ball. Onigiri can also be referred to as omusubi or nigiri-meshi. Other than Omusibiyasan, I've seen lots of other names for these rice balls. Some of them include San-X Dumpling Friends, San-X Sushi Pals, San-X Sushi Family, and Sushi and Mochi Bar.

The Omusubi have prepared a lot of variety, like in Umeko (pickled plum), Ikura (salmon roe), Tarako (codfish roe), and Konbukun (seakelp). The Omusubi choose high quality rice, Koshibikan Grain, and seaweed. Please enjoy our Omusubi that our store is proud of. We're sure that you'll find your favortie kind. You better check the secret information about Omusubi.

The above paragraph is the translation of the little paragraph on the official site (it's also at the bottom of this page). Apparently, the Omusubi character has a sort of mystery to it, where the merchandise will reveal information about them, in an enigmatic tone. For example, about Mentaiko and Tarako, the notepaper says, "This pair. Someone said they were sisters..." So where they say the "secret information," that refers to the little "clues" they have on the merchandise. (Thank you Sensei and Takao for helping me translate it!)

Well, anyway, these Omusubi are incredibly cute! XD

Sounds the Omusibi make are "Kya--" and "Yatta--" and they say, "Please buy us."

They can be found on the shelf of the store, in Obentou lunchboxes, or sometimes even in a Special Set.

Store Shelf

Obentou

Special Set